Raquel uses her experience and talent to…
Enhancing your brand image:
Rockwell improves brand images through implementing effective strategies and techniques tailored to each client’s industry and specific needs.
Marketing and communications consulting:
We offer real life marketing ideas and comprehensive consulting to aid in your business development. This includes creating detailed marketing plans with actionable steps for optimal results.
Manage and maintain marketing channels:
Rockwell can design, manage, and oversee all your marketing channels to help foster brand recognition, expand your customer base, and build customer loyalty.
Current Clients
Glen Lake Chamber of Commerce Glen Arbor, MI | Raquel serves as the Marketing Director; Updated website design; ongoing website and social media management; Organization email management; Updated Image Brand (logo design and style guide); Event design and marketing; Composing and submitting Press Releases; Membership Listings, Area Job Postings and Special Offers & Rates managed; Graphic Design for print and web; Area Photography.
Brewery Becker Brighton, MI | Initial social media set-up, plus ongoing social media management; Email club set-up & design of monthly Mug Club eNewsletters, Website design and ongoing website management; Business Photography for website and social media; Graphic Design.
Northwoods Hardware Store Glen Arbor, MI | Updated Image Brand: Theme, Color & Font selections, Updated logo; Interior & Exterior Signage design, Business photography, Print ad design, Rack Card design, Business Card design. Ongoing email blast composition for their loyalty program; Ongoing social media page management & website updates regularly. Yearly marketing plans and execution of.
Verona Industrial Equipment Brighton & Kalamazoo, MI | Marketing Consulting; Image Brand and Logo; Design of marketing materials for sales force including Line Card and Business Cards; Custom photos and photoshopped images; Custom graphics; comprehensice website redesign and custom CSS to deliver more information and a better user experience, featuring extensive product and brand offerings online. Google My Business setup and implemented SEO into new website.
Glen Arbor Township Glen Arbor, MI | Ongoing website updates & maintenance; Acted as a Communications Consultant, working directly with a Committee and Township staff, providing a SWOT analysis, a Report to facilitate improvements in Communication.
Birch Shores Resort Empire, MI | New website design and development for their vacation rental cottages on Little Glen Lake.
True North Counseling Traverse City, MI | Website re-design and ongoing website updates and maintenance; Marketing consulting and support.
Glen Lake Restaurant Week Glen Arbor, MI | Event Image Branding: Poster design, Graphic design for print, Design for website banners & event listings; Press Releases, Event Photography, Event promotion via print ads, web ads, PR, social media, and event posts to online calendars
Oh My Lolli! Brighton, MI | Initial Product development & ongoing custom labels and product design; Social media set-up and management; Photography; Graphic design; Ongoing email list management via MailChimp; small business consulting
Jackson Station Livestock Maple City, MI | Logo, Image Brand, Graphic Design for print materials and web graphics, social media management, website design, blogging, photography
Jackson Station Services Maple City, MI | Up and coming contractors in Leelanau County providing homeowners with an array of services from Design, to the Build, to Maintenance. Created their Logo, Image Branding, Website design; Social media set-up; Project photography, before and after photos for their Building Company.
Past Projects + Clients
Yoga Strong Foundation Brighton, MI | consulting; website re-design and ongoing maintenance; social media and email newsletter management, as needed.
Glen Lake Association Glen Arbor, MI | Total website redesign and development done in 2021-2022 including discovery meetings, style guide, wireframes and page mockups, and an in-depth 40 page website design, that included SEO and Sitemapping services in coordination with subcontractor.
Staged™ to Sell/Staged™ to Live, Glen Arbor & Traverse City, MI | Website design & ongoing management; initial social media set-up and ongoing assistance; Project based photography.
La Bécasse Restaurant, Maple City, MI | Marketing, Consulting, Graphic Design for use in print, social and website content.
Glen Lake Fire Dept., Glen Arbor & Empire, MI | website design & photography
Glen Lake Winterfest, Glen Arbor, MI | Marketing for a popular, annual, winter event including a Perch Fishing Contest – hosted by The Sportsman Shop – and a Chili Cook-Off, hosted by Boonedocks and Art’s Tavern. Event marketing plan, social media promotion, graphic design, Press Release, update Entry Forms, post event online and event Photography.
Bayside Coffee & Tea, Suttons Bay, MI | Website redesign; Retail and product photography; Creative small business consulting; Graphic Design; Ongoing website and social media management.
RV’s and Trees, Travel Blog & Instagrammer, USA | Blog consulting, Logo design, Graphic design for print and web. Follow their adventures on Instagram.
Community Chiropractic Health Center, Lake Leelanau, MI | Consulting and Web support, as needed.
The Leelanau Swim School, Lake Leelanau, MI | Logo Design, Image Branding, and Graphic Design for printed business materials
The Bay Theatre, Suttons Bay, MI | Proposed and improved the Image Brand through a new logo, color scheme, business suite, suggested interior & exterior facade updates, as well as graphics for print & web, plus, designed their updated website. Composed weekly email blasts to the Theatre’s subscribers.
Balance for Self Healing, the Practice of Tamara Graf, Traverse City, MI | Website re-design, Social media set-up and introduction to presence online through blogging and Facebook posts.
Peter Van Nort, Township Supervisor for Glen Arbor, MI | Helped get Peter elected by getting his name and mission known amongst the local voting community – online; Set up and maintain a Facebook page representing him as a public figure. Graphic design and photography to use in social media; work with Peter throughout the year to create content for posting to Facebook.
Synchronicity Gallery, Glen Arbor, MI | updated Image Brand: logo, business suite, signage design; Social media management, Product/Business Photography; Business Consulting; Graphic design for Print ads & promotional materials
Brighton Arts & Culture Commission, City of Brighton, MI | Logo design
Manitou Winds, Leelanau County, MI | Poster design for Events & Performances
OWL – One Without Limits, Suttons Bay, MI| Image Brand – Logo design, Business Card, Sign Design; vector t shirt art; product/lifestyle photography for their Leelanau-made clothing company
The City of Brighton | Project-Based Graphic Design for the City of Brighton, MI
Meridian Cycles, Meridian, ID | Cycling kit design, project-based Graphic design
New Beginnings Birth Center, Boise/Meridian, ID | Website re-design
Davis Sports Media, Brighton, MI | Logo design
SOUL – Support Our Unique Learners, Commerce Township, MI | Logo design, Brochure Design, Banner design for events, Graphic design & social media management as needed
~Georgia Gietzen,