When Brooke approached me to consult on some marketing topics. I was stoked. The drinks and delicacies served from their cozy French restaurant La Bécasse in humble Maple City, MI — are things dreams are made of.
We started working together through projects for the Glen Lake Chamber, like organizing and marketing for a now popular, local foodie event: Glen Lake Restaurant Week.
We collaborated to come up ways for La Becasse to engage and reach a more local audience, plus help build year-round loyalty. Below are some images of new graphics and marketing slogans by Rockwell Art and Design you’ll find on Facebook, the web, their email blasts and print marketing.
Like other restaurants in the greater Glen Arbor area that get quieter in the “off-season,” La Bécasse serves up amazing quality for a great value, through weekly winter specials.
We came up with some catchy ways of calling out each special…
“Wintry Wednesdays”
Prix Fixe 3 course Menu
“Date Night Thursdays”
Dinner for 2, plus a bottle of wine
“Fresh Catch Fridays”
Seafood Dinner + Glass of Wine
Other messages that will be used in print, facebook, email blasts to customers and on the web, include:
“La Bécasse – For dessert, drinks, dinner, or JUST BECAUSE.”
Because it’s fine, and it’s French, one can think going to La Bécasse has to be for something special. We want to break the thinking to invite people to just come in! For example, my husband and I will go for drinks and dessert, or a bottle of wine and an appetizer. We want to make people think, it’s Wednesday…so what? Let’s just go to La Bécasse !”
An average evening, or an average dinner can quickly become a special occasion when you step through the doors of La Bécasse because of the overall quality, theme and ambiance.
~Georgia Gietzen,