Graphic Design, Marketing Plan & Execution for the Glen Lake Chamber of Commerce, a 501c organization.
Glen Arbor’s Pumpkin Festival is an annual one, in it’s 3rd year. Open to the public, this event is a family-friendly community celebration of fall. From 12-3 the event this year on October 20th, 2018, includes Food, Music, Games & Crafts, drop-in Basketball, Corn Hole, Face Painting, Pie Eating Contest, Pumpkin Carving, a children’s Costume Parade and even a Pet Parade for your four legged friends!
The Marketing Plan includes distribution of a Poster, a bi-fold flyer to hand out at the event (with a Event Schedule, Park Map and Sponsor List), Print Ads placed locally in the Glen Arbor Sun and the Leelanau Enterprise, composing and submitting a Press Release to regional Press Contacts (print, radio, TV, and local websites); Event info to be included Chamber Member Email blast; Organic distribution to local schools and organizations; Facebook posts, Facebook paid boosted posts and a Facebook Ad just weeks leading up to the event.
I am thrilled to be working alongside the Chamber Board made up of committed and passionate business owners who volunteer their time, ideas and resources. We’re thrilled to have an event coordinator as on top of things as Patrica Widmayer of Glen Arbor B&B helping us to plan and execute the event in Glen Arbor, MI.