Graphic Design, Marketing Plan & Marketing for the Glen Lake Chamber of Commerce, a 501c6 organization.
Glen Arbor’s Pumpkin Festival was an annual event it’s 3rd year in 2018. Open to the public, it was a fun family-friendly celebration of fall. From 12-3 the event was held on October 20th, 2018, including Food, Music, Games & Crafts, drop-in Basketball, Corn Hole, Face Painting, Pie Eating Contest, Pumpkin Carving, a children’s Costume Parade and even a Pet Parade for our four legged friends!
The Marketing Plan includes distribution of a Poster, a bi-fold flyer to hand out at the event (with a Event Schedule, Park Map and Sponsor List), Print Ads placed locally in the Glen Arbor Sun and the Leelanau Enterprise, composing and submitting a Press Release to regional Press Contacts (print, radio, TV, and local websites); Event info to be included Chamber Member Email blast; Organic distribution to local schools and organizations; posts to the Facebook page, paid “boosted posts” and a Facebook Ad leading up to the event.
I am thrilled to be working alongside the Chamber Board made up of committed and passionate business owners who volunteer their time, ideas and resources. The Glen Lake Chamber is a great resource for community members to share their offerings, for locals to discover things to do on the event calendar, and for visitors looking to learn about the region and plan their trip up north Michigan to the Sleeping Bear Dunes.
~Georgia Gietzen,