Maintaining social media is a BIG part of your marketing, especially if you’re a small business. Limited dollars for advertising get prioritized, and usually spent here.
Not only is time and money limited, but it’s important to consider these practices to content types to help
“boost your visibility and help engage your audiences at the same time.”
I’ll share with you how to “Mix it up,” post user-generated content, use humor and ask questions!
Define your look.
If you don’t already have a brand defined, it’s good to define a look for your social media efforts. Whether its certain text, colors or a theme, define it for the content that represents you online or in print.
Mix it up.
Don’t always post promotional.
Customers want to engage with you too.
Some of the most engaging posts, even for a business, is when clients post images of themselves, a staff members birthday or the pet that came in for a work visit.
Ideas:
• Share an image of some that makes regular deliveries to your business,
• An image and caption of you or staff members at work
• Customers clowning around (get their permission to post the photo)
• Share a special event like wishing a staff member a “Happy Birthday” or a Work Anniversary
• Education that you’re attending
• Consumer education: Things you want your clients to know about
• Post customer reviews,
• Share a photo or follow up image of a work party
Above images from social media posts by: @JacksonStationCo @BaysideCoffeeandTea and @BreweryBecker
Post User-Generated Content:
A great way of coming up with additional content to what you or your social media managers are generating is to re-post user-generated content.
If you’re an event venue, for example, you may post a photo of a wedding by a professional photographer by tagging them in the image, giving them credit. Your user-content will also benefit from this practice, as they’ll be gaining exposure to your followers by you posting and tagging about them!
Trying out a new one on tap at @BreweryBecker. Check out our on tap menu on our website now! Photo by @brewingcopy
Humor
There’s a lot that’s serious in the world, much like most of us like pizza and puppies, we all like a good laugh too. Caution here though, comedy can be offensive, so just be considerate before posting to make sure it’s “appropriate.”
Ask Questions
A great way to get engagement with your audience is to…you got it, Ask questions! Whether you’re on Instagram, Facebook, Twitter or LinkedIn you can ask thoughtful questions that will actually drive a response!
Want help?
Yeah, I do that.
Contact me today to chat about how I can help you manage and grow your presence online through engaging social media management, photography, graphic design and marketing ideas!
Best, Raquel Jackson
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