After curiously walking into the new Brewery while the renovations were still happening, I introduced myself then got a personal tour. I was so impressed with the detail and heart that went into re-purposing this old historic landmark in Brighton, MI – turning it into a one-of-a-kind Brewery.
Brewery Becker hired Rockwell Art & Design to design a professional website.
A good website requires good photos representing the brand, and regular management…
…adding new blog posts for Beer Releases, and keeping their business information accurate and up-to-date are to name a few.
We started with Photography.
Multiple times of day and shoots were required. Photos of the entire building, inside and out, day and night, and even photos of the Brewing Process. Then of course – I had to come back and have a beer so that I could get shots of the Brewery scene at night. With the launch of a new event, Open Mic Night, happening every Wednesday, another photo shoot was needed to help promote it on the website and as an event, posted in social media.
Raquel now works with Brewery Becker on a weekly basis.
Alongside the Manger Jeff, and the owner, Matt, we communicate regularly via phone, text and email. I do new blog posts and change out the image sliders on the website, then to promote it, I post it all to social media and regularly sent email blasts to subscribers. Right now, we’re managing Facebook, Google+, and more recently Instagram. We launched the Mug Club, using email campaigns via Mail Chimp. We set up a list to send out to all of the Brewery Mug Club Members! Anyone may subscribe to the newsletter, sent out usually bi-weekly, either in the tap room or online.
Below is sampling of the work I’ve done with Brewery Becker.
From Photography, to their Website, to managing Facebook, setting up Google + Business page and posting to it, to setting up Mail Chimp and composing email blasts!
“I travel regularly enough to meet in person, get new photos, have brainstorm sessions, and of course, drink some beer.”
~Georgia Gietzen,