Gear your posts on social media, in your advertising, emails, offers, and other areas of your business – to fit the season.This is something I intuitively help guide for my own clients.
Coming up with specific things and ways to promote your business, in a given season, are important to reach your customers and offer what they’re looking for. Some examples are: I know it’s time for Pumpkin Spice Lattes, freshening up your home for fall, hoodies, and art that warms up your space, but while managing the day-to-day happenings of your small business it’s easy to forget to plan and execute this type of marketing – that big brands have teams of people to do for them!
Make sure that these seasonal specials/products/messages get communicated everywhere your brand is seen – not just at your place of business, but through signage, advertising, on your website and in your social media.
“Small business owners sometimes forget the importance of customers seeing the same message from them, in all areas.“
It may be time again to schedule a photo-shoot and get some fresh images representing your BUSINESS – with new products you’re getting in, seasonally appropriate drink & food specials, ETC.
Fall and winter are also great times of year to start working on those projects that you didn’t have time to tend to in the summer months: like Image Re-Branding, a facelift or a brand new website, or coming up with the coming year’s marketing plan. Whatever the project is, thinking ahead and take action now.
HAVE YOUR HOURS CHANGED?
Maybe they’ve already changed, or they’re about to change. Maybe you have seasonal hours. MAKE SURE YOUR HOURS ARE UPDATED ON ALL OF YOUR ONLINE ACCOUNTS. LET your marketing person know these changes, or make the changes yourself, so that customers searching for you don’t show up an hour after you’ve closed because that’s what shows up on Maps, Google or Facebook.
Stay in touch with your marketing director.
Email is the first and best mode of communication with me these days, FaceTime, Zoom or Google Meet with me anytime, or set up an in-person meeting/consultation.
LET’S GET IT ON THE CALENDAR…
I look forward to talking with you soon!