Don’t abuse over-used Buzzwords.
Buzzword : A buzzword (also fashion word) is a term of art, salesmanship, politics, or technical jargon, often in an inaccurate manner, or for purposes other than the conveying of information. (source: Wikepedia)
Buzzwords differ from jargon in that jargon is precisely defined terminology used for ease of communication between specialists in a given field, whereas a buzzword (which often develops from the appropriation of technical jargon) is often used in a more general way, inaccurately or inappropriately. A person who chooses to use buzzwords may have one or more of the following objectives:
- Intentional vagueness. In management or politics, opaque words of unclear meaning may be used: their positive connotations prevents questioning of intent. The most notable essay on this theme is George Orwell’s “Politics and the English Language”
- A desire to impress a judge, an examiner, an audience, or a readership, or to win an argument, through name-dropping of esoteric and poorly understood terms in an attempt to inflate trivial ideas to something of importance.
Therefore a phrase is not in itself a buzzword: it becomes one in the context of inappropriate usage or usage with an ulterior motive.
So, now that we know what a Buzzword is, here’s some examples of one’s that are over-used in Marketing, Web & Print. Don’t be an abuser.
(Author of table information : Adam Sherk, Source : adamsherk.com)
|Buzzword / Marketing Speak /
|Mentions in Press Releases|
|19||easy to use||6,850|
|21||state of the art||6,400|
|48||one of a kind||2,160|
|50||best in class||1,650|
|51||return on investment||1,570|